Financial Resources and Challenges in Pilates Studio Management: A Qualitative Study

Abstract

Study aim(s): This study aims to explore the financial resources and challenges faced by Pilates studio businesses, which have gained popularity due to the growing interest in body-mind focused exercise and healthy living. The research seeks to provide insights and strategic recommendations to enhance the financial sustainability of boutique fitness enterprises.

Methods: Based on the type of data, a qualitative research design was adopted. Data were collected through semi-structured in-depth interviews with 15 Pilates studio owners from various districts in Istanbul. Thematic content analysis was used to identify core financial themes and operational concerns from the participants’ narratives.

Results: The analysis revealed several significant financial challenges, including high rental and location costs, expensive equipment procurement and maintenance, rising instructor salaries, and complex legal and tax obligations. Participants also identified issues such as economic instability, seasonal fluctuations in customer numbers, and the negative financial impact of pandemic-related closures. Key success factors highlighted were customer retention, a strong brand identity, and long-term marketing strategies.

Conclusions: The study offers practical implications for studio managers, entrepreneurs, and policymakers by addressing the financial challenges specific to Pilates studios. Contributing to the sports management literature, it highlights the need for adaptive strategies to support the long-term viability of small-scale fitness businesses.